On Tuesday, Billboard reported that the power couple was collaborating with the popular denim company. Together they’re creating a limited-edition line inspired by Hill and McGraw. It’s a 17-item line that celebrates the “It’s Your Love” singers’ careers and country culture.
Although it’s inspired by country music, most of the items are modern enough for everyday wear. Jackets, t-shirts, hats, totes and jeans are in the line. You’ll see McGraw and Hill’s lyrics on merchandise as well as t-shirts inspired by tour posters. According to Billboard, Hill’s favorite is the denim shirt that reads “Respect Your Mama. While that’s an item we do love, the jean jacket that says “Faith” is our favorite. There are clothes for men and women and it’s not all adorned with the couple’s faces. They also have Americana-style button downs for men and comfy shirts for women. No matter what your style is, you’ll find something to love in this line.
The clothing line has options for men and women and it’s not all adorned with the couple’s faces (not that we would mind). They also have Americana-style button downs for men and comfortably trendy shirts for women. No matter what your style is, you’ll find something to love in this line.
“Lucky has a great design team that we have worked very closely with to bring the vision we had for the collection to life. The collection has a very modern take on a vintage feel, and the clothes incorporate so many elements that reference specific moments on our path in the industry,” Hill told the music publication.
Sam Easley and Tom Bennett, co-founders of the company that does the couple’s tour merch, knew the collaboration was a good one. They didn’t hesitate on joining with Lucky.
“The Soul 2 Soul Tour marks the first country partnership of this kind for the brand, and it’s great to see Lucky Brand recognizing the size, scale and reach of country music as well as its mass worldwide appeal to an audience,” the Crown Merchandise co-founders told Billboard.