HomeNewsTaylor Swift Breaks Vevo Records with 'ME!' Music Video

    Taylor Swift Breaks Vevo Records with ‘ME!’ Music Video

    Just a week after its release, Taylor Swift‘s music video for “ME!” has officially broken two Vevo records.

    On Sunday (April 28), Vevo confirmed that the new video (featuring Brendon Urie of Panic! at the Disco) has broken the record for the most views in 24 hours. The fun, pastel-colored visual was viewed an unbelievable 65.2 million times in the first day.

    Now, they’re confirming that the pop star has broken yet another record with the clip. “ME!” is now the fastest video to reach 100 million views.

    The music video breaks the records that were formerly set by Ariana Grande‘s “thank, u next” and Swift’s own “Look What You Made Me Do.” Swift did this in 79 hours after its release on April 26.

    “Taylor has consistently demonstrated the ability to break records on Vevo. She continues to expand upon a deep history of incredibly striking audio-visual work,” JP Evangelista, Vevo SVP of Content, Programming & Marketing said.