Susan Kelechi Watson Discusses Playing Blue Ivy in Jay-Z’s ‘Family Feud’ Video

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Susan Kelechi Watson Blue Ivy
Maro Hagopiana

This is Us star Susan Kelechi Watson recently stopped by Sirius XM to chat with Sway Calloway. She opened up about portraying adult Blue Ivy in Jay-Z‘s “Family Feud” video.

While on Sway in the Morning, Watson opened up about how it all came about. Apparently, she got a phone call from director Ava DuVernay who called it a “super secret project.”

“It was my first time speaking with Ava on the phone so… I said yes from the time I picked up the phone. Then, she told me about the project,” Watson gushed. “But she had this concept and she said that he (Jay-Z) said to her, ‘Whatever you wanna do.'”

“She just had this whole concept of starting their family history and taking it like 3-400 years in the future… She said, ‘I want you to play Blue Ivy’ and I said, ‘Yeah. Yeah, I’ll do it.'”

It wasn’t until then that DuVernay told her about Blue Ivy’s role in this future world. “She said, ‘She’s the president and she has a female cabinet and you guys are making amendments to the constitution. I said, ‘I’m here for it.’ It was very powerful, which she is, and it had a big impact.”

“Family Feud” is a video full of powerful people and it may be Jay-Z’s best visual yet. In the clip, you’ll see Jessica Chastain, America Ferreria, Brie Larson, Niecy Nash, Rosario Dawson and more. Beyonce and Blue Ivy also appear in the visual.

Watch the nearly eight-minute video below.

Listen to Sway Calloway’s Sway in the Morning Monday through Friday from 7 AM to 11 AM CST on SiriusXM’s Shade 45 channel.

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