Superfly is stepping up to help black, minority and women-owned small businesses that are struggling due to COVID-19. They’re hosting a virtual event, Small Business Live, on June 20 from 3 PM to 9 PM CST and lots of talented artists have jumped on board.
2 Chainz, Brittany Howard, Brandi Carlile, T-Pain, Leon Bridges, Nathaniel Rateliff, Jufu, Allen Stone, Bam Marley and Moon Taxi are all on the bill performing for a small business they love. Aside from performing, they’ll also let fans and viewers know what that business in particular means to them.
The proceeds from Small Business Live will go to Accion Opportunity Fund. Viewers can donate through a text message with a special code during the event. Anyone else who is interested in donating can do so on Superfly’s website before and after the live stream (through June 26).
“Entrepreneurs of color are denied credit more often and charged higher rates for money they borrow to fund their businesses. We need to accelerate support to underserved businesses in order to reach our full potential,” Luz Urrutia, CEO of Accion Opportunity Fund, says. “We have to decide what we want our Main Streets to look like when this is over, and we must act decisively to keep small businesses alive and ready to rebuild. This is a fun way to do something really important. Everyone’s support will make a huge difference to small business owners, their families and employees who have been devastated by this pandemic, the recession and centuries of racism, xenophobia and oppression.”