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MTV Teams Up with Kacey Musgraves for MTV VMAs Performance + Brand Takeover

The following is a press release:

MTV revealed six-time Grammy Award-winning singer-songwriter Kacey Musgraves will make her long-awaited debut at this year’s 2021 MTV “VMAs” with a world premiere performance of her new title track “star-crossed” LIVE from Barclays Center when the show airs on Sept. 12 at 7 PM CST.

ET, MTV and CMT will exclusively air the premiere of Musgraves’ music video for “justified,” her second song of her highly-anticipated fourth studio album star-crossed, arriving Sept. 10. The video will make its premiere across MTV, MTV Live, MTVU, CMT, CMT Music and on the ViacomCBS Times Square billboard.

“Kacey Musgraves is an unstoppable entertainer and we are thrilled to have her partner with MTV Entertainment Group!” said Bruce Gillmer, Chief Content Officer, Music, Paramount+ and President of Music, Music Talent, Programming & Events, ViacomCBS. “From what will be an unforgettable first-time “VMAs” performance to orchestrating a cross-brand premiere of her new single tied to her highly-anticipated “star-crossed” album and film, streaming exclusively on Paramount+ this September, we’re excited to be part of her next chapter as both an artist and creative.” 

As previously announced, the global premiere of “star-crossed: the film,” starring Musgraves, will exclusively debut on Paramount+ in the US, Latin America, Australia, the Nordics and Canada beginning on Friday, September 10th. Fans outside of these markets can watch the film on MTV across its worldwide network of channels in nearly 180 regions. From MTV Entertainment Studios, “star-crossed” the film is directed by Bardia Zeinali and produced by Interscope Films and MCA Nashville, in association with Anonymous Content and Sandbox Entertainment.

“star-crossed” the film takes the music from the studio to the screen with gorgeous visuals and a sense of heightened reality envisioned by Musgraves and Zeinali and shot by Academy Award-nominated cinematographer Matthew Libatique (A Star Is Born, Black Swan. The 50 -minute movie was filmed over a 10-day shoot in Los Angeles and features cameos from Emmy Award-winner Eugene Levy, Victoria Pedretti (Once Upon a Time in Hollywood, You), singer-songwriter Princess Nokia, Symone (RuPaul’s Drag Race winner) and comedian Megan Stalter.

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