Monday night (July 29) marked another big milestone for traditional country music artist, Justin Moore. He debuted his very own beer, Justin Moore Nashville IPA.
The beer was unveiled at Big Machine Distillery during a private party with music business friends and media. We sampled the IPA and enjoyed other concoctions that paid homage to a few of Moore’s songs like “Small Town USA,” “Kinda Don’t Care,” “Bait a Hook” and “Dirt Road Kid.”
During the event, Moore was asked about the proudest moment of his career. He jokingly said, “Having my own beer!”
We were also treated to a performance from Moore because this was all in celebration of his fifth studio album, Late Nights and Longnecks. The country singer admitted that this was the most fun he’s ever had making a record.
“It’s pretty amazing and it doesn’t happen without a whole lot of people,” he admitted.
The party also included a few words from Scott Borchetta, who toasted the beer and reminisced on what a privilege it’s been to work with Moore.
“He’s made another brilliant record,” Borchetta gushed. “When you look at the body of work that Justin has created now with five albums, it’s something that he can be proud of and I think that all of Nashville and all of country music can be proud of.”
Moore’s performance began with “Why We Drink,” which he announced as his next radio single. He also sang “On the Rocks,” “That’s My Boy” and “The Ones Who Didn’t Make it Back Home.”
Perhaps the biggest surprise of the evening came when Moore announced Tracy Lawrence as a co-headliner for his Late Nights and Longnecks Tour.
“Excited to go out and do it with one of my heroes and fellow Arkansas boy. He’s someone I’ve looked up to for a lot of years.”
One thing is for sure, we can’t wait to see what Moore comes up with next. Until then, crack a cold Justin Moore Nashville IPA and crank up Late Nights and Longnecks. Get a copy of the record by clicking on the album artwork below. You can also see the live stream from the party here.