Monday, December 6, 2021
HomeFood & DrinksJohn Rich's Granny Rich Reserve Whiskey Launch is a 'Proud Moment'

John Rich’s Granny Rich Reserve Whiskey Launch is a ‘Proud Moment’

John Rich‘s new reserve Redneck Riviera Whiskey is finally here! He named the reserve after the one and only Granny Rich, calling it Granny Rich Reserve.

Eastside Distilling, Inc. has started to ship the blend of traditional corn whiskey, aged three years or more, blended with American single malt aged at least four years. It meets Granny Rich’s expectations — and she’s a tough critic!

“When thinking about a reserve version of Redneck Riviera Whiskey, I immediately thought of my Granny Rich,” Rich explained. “Granny knows what it means to be a ‘work hard, play hard’ American and, at 86 years young, she is more matured and refined just like the whiskey that bears her name and likeness. The launch of Granny Rich Reserve is a proud moment for our family and a tip of the hat to this fine lady. Cheers to America’s Granny — queen of the working class and new American royalty.”

Watch him discuss that and the success of Redneck Riviera in the video below.

Mel Heim, Master Distiller of Eastside Distilling, commented, “The whiskey has a wonderful caramel and candy corn aroma from the addition of sweeter malt grain blended with the dessert notes of the aged whiskey.  John really wanted to highlight our favorite characteristic of our signature Redneck Riviera Whiskey, namely its smoothness and ‘sipability.’ We went to work sourcing the vintage varieties of whiskey used for that product and designed a blend that exemplified Granny: mature and good natured with a surprising kick.”

Even before creating the Granny Rich Reserve, Rich knew he needed Granny Rich’s approval. He discussed that at his launch party and Nashville Noise was at that party at Mt. Richmore a year ago.

Redneck Riviera Whiskey is more than just a good drink, it’s also for a good cause. With each sale, they benefit Folds of Honor. In 2018 alone, they raised hundreds of thousands of dollars through the sale of Redneck Riviera Whiskey. Find out more here.

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