The following is a press release:
Gibson, the iconic American guitar brand, has announced the launch of its first-ever capsule apparel collection with Aviator Nation.
Featuring American-made lifestyle apparel created for musicians and music lovers, the inaugural Aviator Nation x Gibson Collection draws inspiration from 70s-styled, music-infused threads and adds an elevated vintage edge with Gibson’s iconic symbols such as the Hummingbird, and the Flying V.
The guitar-maker’s first-ever line of licensed clothes, the Aviator Nation x Gibson Collection includes 14 styles including T-shirts, hoodies and hats in unisex, as well as men, women, and children’s sizes. The Aviator Nation x Gibson Collection is coming soon to Aviator Nation stores across the U.S. and is available online worldwide now at Gibson.com.
Gibson and Aviator Nation share a solid ethos of creating high-quality and hand-crafted offerings, manufactured, produced, and made in America–Gibson from their Nashville, TN headquarters and Aviator Nation at their Los Angeles factory. The opposite of “fast fashion,” Aviator Nation studies vintage fabrics, fiber weaving processes, inks and dye treatments while implementing labor-intensive production techniques of hand-drawing designs and hand-sewing garments that remain true to a 70s-inspired vibe while ensuring originality, a vintage spirit, and a worn-in feel.
“It’s exciting to bring this collaboration to life, combining Gibson, an iconic, 126-year-old brand that has been shaping sound for multiple generations and genres of music around the world, with Aviator Nation, a young brand at the forefront of a lifestyle revolution,” says Cesar Gueikian of Gibson. “The Aviator Nation team has remained true to Paige’s original vision of handmade, high-quality clothing with a vintage edge that’s been embraced by the current generation. I am looking forward to evolving our relationship with Aviator Nation.”
Steeped in the power of music and stitched by hand, to explore the new Aviator Nation x Gibson Collection in full, visit: https://www.gibson.com/Gear/Aviator-Nation.