On Record Store Day (April 21), the psychedelic rock band will release a limited edition 7 inch titled, The Story of Yum Yum and Dragon. The vinyl will include two new songs inspired by the Dogfish Head Beer, Dragons and YumYums. The pale ale is considered “lip-smackingly tart” and The Flaming Lips’ frontman Wayne Coyne paid tribute to that flavor with the colorful lyrics.
“Wayne and I, and our Dogfish and Lips co-conspirators, shared a goal of making this collaboration an epic, sensory enveloping experience at the intersection of creative beer paired with creative music,” Sam Calagione, CEO and founder of Dogfish Head Craft Brewery, explains. “There’ve been tons of iconic collaborations over the years, but we believe this is the first time a band has been so pivotal and deeply involved in the creation of the beer, the ingredients that were chosen, as well as authoring a song made specifically in tribute of the beer.”
Coyne used his brilliant mind to create characters on the songs from the flavors of the beer, dragonfruit and yumberries. He used those flavors to create the lyrics, “Yum Yum and Dragon went out for a drive, but Yum Yum doesn’t have any eyes, / Yum Yum and Dragon, they’re happy they’re friends.”
Along with the 7 inch release, they’ll also release 100 translucent records filled with the actual beer just before Record Store Day. These collectible vinyl records will be available at special events leading up to and on April 21. Basically, you can drink a tart Dragons and YumYums beer while spinning a beer-filled record (if you’re over 21).
“Working with Dogfish Head has been a meeting of two, seemingly, opposite product makers. We as, The Flaming Lips (being completely unaware of our branding and marketing potential) and them, Dogfish Head, (being sooo well branded I thought they made dog food, fish sauce, bongs AND beer)… turns out they, the Dogfish Head thought we, The Flaming Lips, were a well branded and marketed entity.. they thought we were perhaps a cult, a cartoon, a religion, a candy company and an Art Rock Group… ha… so.. Us coming together to make, what might be, the world’s first vinyl record filled with pink colored beer… is somehow… perfect,” Coyne says.
The beer will be available later this month through August and you can find locations that will sell the beer-filled vinyl here. Cheers!