The following is from a press release:
Wines That Rock, a lifestyle wine company and The Official Wine of Rock & Roll, is thrilled to announce the inaugural release in a series of wines that honor the life and career of Elvis Presley. Best known for legendary wine partnerships with The Rolling Stones, Pink Floyd, Grateful Dead and more, Wines That Rock has joined forces with Authentic Brands Group (ABG), a global brand development, marketing and entertainment company and owner of the Elvis Presley Estate, to celebrate Elvis’ birthday on Jan. 8 with a special release of Elvis – The King premium cabernet sauvignon. This limited-edition release is available now for pre-sale exclusively at ElvisPresleyWines.com and will begin shipping Jan. 2021 in celebration of Elvis’ birthday.
Wines That Rock partnered with E2 Family Winery in Lodi, California and enlisted 2020’s Wine Enthusiast ‘40 Under 40 Tastemaker’ Andrew Nelson to create a California Cabernet Sauvignon that pays homage to the enduring legacy of Elvis Presley. The limited-edition, individually numbered bottle is a powerful, full-bodied wine fit for a king that boasts rich flavors of blackberries, toasty oak, and espresso that blend together with finely polished tannins for a knockout finish. The limited-edition Elvis – The King will be the first offering in an upcoming series of Elvis Wines and each order will ship with a Letter of Authenticity.
“Wines That Rock has produced wine for some of the most iconic names in rock n’ roll and we are so excited to add Elvis Presley to the roster,” said Wines That Rock’s President Howard Jackowitz. “We love to create premium, limited-edition wines in the rock ‘n’ roll arena that we as fans want to own, and Elvis was a perfect fit as he is an icon who transcends entertainment. We have seen these limited editions sell out in hours, so make sure you order now before they are gone!”
“We are incredibly pleased to partner with Wines That Rock, who have been combining music and wine for over a decade,” said Marc Rosen, EVP Entertainment, Authentic Brands Group. “We know that fans everywhere will be thrilled and delighted to raise a glass to Elvis.”
All collectors who pre-order now will be automatically added to the Elvis Presley Wines priority list and will have early access on all future releases. Fans are also encouraged to submit their best ideas for the next Elvis wine at elvispresleywines.com.
