Get ready to experience something new from Born Ruffians! On June 6, the indie band will drop their new album, Beauty’s Pride, via Yep Roc Records. Fans can now get a taste of the album with their new single, “Mean Time.”
The band’s Luke Lalonde has this to say about the new song: “Nabokov says, ‘…that our existence is but a brief crack of light between two eternities of darkness.’ Mean Time is sort of autobiographical/speculative non-fiction inspired by Nabokov’s beautiful autobiography Speak, Memory. It’s about those two black voids, the before and the after, and all of the extraordinary moments in between. I had a lot of extra verses that had to be pared down to make this song work. It came out musically and lyrically in a big rush, and I initially did not envision it for the band because the instrumentation was so different from what we normally do. I built everything around synth and drum samples. I showed it to the band, and they loved it. It became the thesis statement for Beauty’s Pride, summing up a lot of the lyrical themes I was going through at the time, especially with my wife pregnant with our first child.”
Lalonde says he feels different about this album, compared to their others. “Whenever we finish a record, I usually don’t want to hear it again, but this time, I actually like it!”
Roger Leavens and Gus Van Go produced Beauty’s Pride which opens with the new single “Mean Time.” The track may catch you by surprise and Lalonde says he wasn’t even writing it for Born Ruffians. “I just wanted to create something completely out of the mold.”
And, for the very first time, one of their albums features a song written and sung by Maddy Wilde. Wilde joined the band back in 2022. “Her fingerprints are all over this album,” says Lalonde, emphasizing how she’s expanded their creativity.
Beauty’s Pride is a new chapter for the band and I can’t wait to hear the full record. Pre-order it here.
Featured Image Credit: Calm Elliott-Armstrong
Beauty’s Pride Track List:
1. Mean Time
2. To Be Seen
3. What A Ride
4. Let You Down
5. All My Life
6. Athena
7. Can We Go Now
8. Incoming
9. Supersonic Man
10. The Knowing Is Easy
11. Do
12. Hi
13. In the Meantime
14. Beauty’s Pride
